MIFF Reschedules 26th Edition To 2022
Informa Markets, the organiser of Malaysian International Furniture Fair (MIFF), the biggest industry show in Southeast Asia, has moved MIFF 26th edition from 1-4 September 2021 to 8-11 March 2022 due to the ongoing global pandemic. MIFF 26th edition will be held at the Malaysia International Trade & Exhibition Centre (MITEC) and Putra World Trade Centre (PWTC). In the absence of the physical show in 2021, the 3rd edition of MIFF Online Exhibition, MIFF Furniverse, will take place in August 2021.
Dato’ Tan Chin Huat, founder and chairman of MIFF, said: “We regret that we are unable to bring MIFF’s physical event back this year though we miss our show, exhibitors and visitors so much. However, we have never stopped connecting the global furniture market and providing trade opportunities to exhibitors and buyers.”
MIFF Furniverse has concluded its second edition earlier this year (8-12 March 2021), with the virtual trade attracting 67 exhibitors and 1,703 buyer visits from 101 countries and regions, an increase of 35.5% from the first edition in August 2020, contributing to a total of USD4.55 million sales generated over the five-day live event. Strong numbers of buyers from Asia attended, followed by buyers from Europe and North America. It also brought new buyers (31% of the total) who have not visited MIFF before to start sourcing from MIFF exhibitors. “We are glad to receive advanced bookings from new exhibitors to join the 3rd MIFF Furniverse based on real business achieved from the last two editions.
“The online exhibition connects the industry and furniture community at this challenging time, it has proven its effectiveness to help global buyers accomplish their business needs with the absence of a physical show,” said Dato’ Tan. From the Philippines, Rowena Ramirez of Igo Digital High Technology found MIFF Furniverse ‘useful and a good avenue for networking’. High praise from Alan Wogan of VIDA Living in Ireland, who said that “Absolutely the best show MIFF has put on in these difficult circumstances. It was great to have a shop window to look into – the first for such a long time.”
MIFF is the largest marketplace for Malaysian exporters and their predominantly wood and upholstery furniture for home and commercial use, and it offers the widest range of office furniture in the region from Malaysian and international manufacturers. MIFF attracts buyers from 140 countries and regions, the MIFF-online experience provides a great alternative for manufacturers and buyers to remain connected.
For more information, visit www.miff.com.
Article by HGR (Home Goods Retailer).